Every few months I go through the ritual of replacing my toothbrush. This common, used- twice-a-day item is one that I am perplexed by each time. Looking at the variety of styles, firmness, and number of bristles is mind boggling for this most simple of hygiene items. I stand in front of the display and look over the variety, but the choice is normally influenced primarily by the bottom line. The bottom line is the price. I always figure if I don't like the one I chose, I will be replacing it soon enough so no big deal.The other day while grocery shopping at my local whole food market, I was perusing the hygiene isle when I spotted this toothbrush. I found it intriguing. The number of bristles and the shape of the head were what caught my eye. Then I spotted the price tag. $9.99 for a toothbrush. No way would I pay that much for a toothbrush. Now, I am no fool. I know that many "natural" products or products marketed as "good for the environment" are often marked up significantly, especially at stores such as this.
